Nurturing the Client-Coach Relationship

Ingenio Category: Coaches Corner


When you become a coach on, you benefit from having the marketing for your services done for you. All you have to do is be prepared to provide help to those coming in seeking it. As advertising is something you don’t have to worry about, you can put all your focus on being the most successful coach possible.

This article will help you hone your skills and provide the best client-coach relationship you possibly can. Nurturing the bond between yourself and your client is crucial to not only their success, but yours as well.

If you’re thinking to yourself that you’re doing well today and you’re at the top of your game, keep in mind that your current skills could become redundant if they aren’t continually developed. You can always get better, and there is always more to learn. Here are some tips to nurture the client-coach relationship and maintain (or achieve) momentum:

Live with integrity and pursue excellence in your own life.

Practice what you preach! Your authenticity matters. Coaching is serious business; as a coach, you have to aim to live up to the very same standards that you set for your clients. You’re not just their guide, you should strive to be a role-model as well.

Be passionate about helping others.

When a client makes a breakthrough in their personal life or career, your soul should delight in this huge achievement. Remember the positives of why you’ve chosen this career path for yourself—not just financial gain, but helping clients do great things in their lives.

Tailor your coaching to your client’s needs.

Coaching—and being coached-- is an incredibly personal experience. The best life coaches are able to shift their coaching style to give their client the best experience possible. Maybe one client responds better to a ‘tough love’ attitude and tone, while another would shut down to this kind of style. Keep your heart and mind open to learning who your client really is, working with them in a unique way that will help them be successful in their journey. Being malleable (but maintaining your coaching principles) is key!

Listen harder.

To become a greater coach, remember that active listening means hearing and interpreting what’s being said. That will help you frame the information against past and present experiencing, providing your client a mirror that allows them to truly see themselves and the significances of their choices and actions. Really listen to your clients. This will help you help them pave the way to new growth.

Look for blind spots.

A good life coach can dish out advice, sure. A great life coach, however, can see deeper and identify a client’s blind spots. There are often lots of reasons a client may not be achieving a vision they set for themselves and are having trouble recognizing what those reasons are. Your job as a great coach is to delve deeper and take your client through assessments and experiences to help identify those blind spots.

Hold your clients accountable.

An integral part of coaching is commitment. Commitment to change, commitment to the process. And commitment to the journey. This commitment goes both ways. Hold your clients accountable to their commitments. Help guide them, but also help them find the path that allows them to successfully follow-through. This comes with time and a good understanding of your client. So be committed to them, expect and encourage greatness from them, and achieve greatness!